PPB November 2019

INNOVATE Ac t i vewea r Bootcamp, there’s no shortage of choices. This range reflects a national push toward health and fitness; a trend that ebbs and flows, as it did after the mass production of sneakers. In the 1980s, according to Toptal , 17 million people, or seven percent of the population, frequented some 10,000 gyms coast to coast. By 2016, there were more than 36,000 gyms nationwide with 57 million members. Right along with this growth, the International Health, Racquet & Sportsclub Association (IHRSA) reported that membership for boutique studios grew 74 percent from 2012-2015, compared to five percent for health clubs. And if end users are launching, advertising or attending any one of these studios, it’s important they dress the part. How’s It Look? Not sure how to wear athleisure? Well, luckily, it’s easy—and ease is one of the main benefits of the style. Here are a few tips to share with clients (and to consider for your personal wardrobe). 1 Layer, layer, layer. Consider pairing leggings with a long jacket and chic heels. 2 Flouncy, but polished. Pair leggings or joggers with a long tee and tie a shirt, like a flannel button- up, around the waist. 3 Mix and match. Combine tailored pieces, like a blazer, with a loose-fitting tee. 4 Accessorize. Consider headbands, scrunchies (yes, they are back), jewelry and backpacks or waistpacks. If you’re leaving the gym, nix fixing your ’do and opt for a cool hat. Source: The Trend Spotter The good thing about leggings is their extra wiggle room—to experiment with cool prints and colors, that is. These Performance Stretch Leggings are made from 88-percent polyester and 12-percent spandex that’s breathable, allowing wearers to keep cool, comfortable and dry during activity. Lycra helps to ensure shape and flexibility. And the best part? Any logo or design can be added as an allover print for a fully custom and brandable look. Available in S-2XL. FPS Apparel / PPAI 273314, S1 www.fpsapparel.com Another great option for clients in the fitness market to offer end users is the Ringspun Hooded Tee , made from 100-percent ring-spun cotton with blended heathers and custom allover branding inside the hood for a marketable pop. The lightweight shirt’s hooded lining can be adorned with any logo or design in a number of colors, with the option to include a custom kangaroo pocket, too. Available in S-3XL. FPS Apparel / PPAI 273314, S1 www.fpsapparel.com 28 | NOVEMBER 2019 |