PPB November 2019

Use photographs of products from your case studies or key personnel and teams, office and warehouse spaces, showrooms and awards. • Show off yourmarquee or select clients (with their permission). Display their logos or list the corporate names of your best clients. Include a snippet about the programs or service you provide for each one. If possible, ask for a quote or testimonial and let the prospect hear what your current clients think of your work. Brand, Style And Personality We are in the branding business; our presentations also represent our brand. Create a template using your colors and logos. PowerPoint is still a good tool if showing your presentation on a screen. Prezi is a newer, web-based presentation tool that uses motion and zoom functions. Design your presentation so it is easy to read. For example, dark backgrounds with white type can be harder to read than a light or white background with dark type. Whether you use presentation software, a video or simply letterhead or plain paper, put together a professional package that clearly displays your company name, logo and tagline on each page. If you leave a copy with the prospect, include your address, phone number and email address as well. Your writing style needs tomatch your delivery style and company culture. A prospect will be able to tell if you are uncomfortable with what you are presenting. Some outfits are formal and have built a business on that reputation. Others promote a casual and fun-time environment. Be consistent so your prospective clients experience the same “feel” with your initial presentation as they will get when working with your internal account services team. Reinforce Your Message Weave elements through the presentation that will reinforce your message. For example, youmay include a call-out box on each page with a client quote to underscore your customer satisfaction. Distributors can include industry statistics about the effectiveness of promotional products as marketing tools to demonstrate that you CITIZEN embraces those who reach higher and go further, who are always motivated to improve no matter what they accomplished in the past. CITIZEN Corporate Sales now o ers dial imprinting and caseback or clasp engraving capabilities. Contact us for more information Richard Low | Vice President Corporate Sales rlow@citizenwatchgroup.com citizenwatch.com/corporatesales GO FURTHER P O W E R E D B Y A N Y L I G H T Never Needs a Battery continued on page 19 16 | NOVEMBER 2019 | INNOVATE