PPB November 2019

Mi ssy K i l pa t r i ck , CAS PPB Tell us about Chrome Divas. Kilpatrick As I mentioned previously, I am an avid Harley- Davidson enthusiast. I ride a 2015 Harley-Davidson Street Glide Special and belong to a national group of likeminded women called Chrome Divas, Inc. This group was created to provide a means of camaraderie, community participation and a national link to all women who ride motorcycles. Through the diverse sisterhood of the Chrome Divas, our mission is to build a positive image of women motorcyclists and enthusiasts, promote motorcycle safety, elevate the consciousness of automobile drivers, create awareness of women and children’s issues while giving back to our communities, and most importantly, to ride and have fun. There is nothing like riding a motorcycle with your friends. PPB What are three core suggestions you’d give to companies in the promotional products industry looking to partner with a nonprofit or become involved in philanthropy? Kilpatrick Make sure the cause aligns with your company’s core beliefs, truly engage in the giveback aspect of the partnership and be sure there is a way to measure success so employees can feel good about what the company is doing. PPB How can promotional products companies encourage clients, end users and even competitors to get more involved? Kilpatrick Talk about your program and your successes in all areas of your communications. Through your website, social media, email and newsletters, press releases, podcasts, speaking engagements and more. Offering incentives to participate might also work. Danielle Renda is associate editor of PPB “I ride a 2015 Harley-Davidson Street Glide Special and belong to a national group of likeminded women called Chrome Divas, Inc. This group was created to provide a means of camaraderie, community participation and a national link to all women who ride motorcycles.” —Missy Kilpatrick, CAS | NOVEMBER 2019 | 103 CONNECT