PPB October 2019

the competition is its ability to perform a large part of the production manually with the highest precision, which ensures customers receive unique products that perfectly reflect their brands. How did Promonotes get its start? Promonotes was founded in 1994 by Jakub’s father Kristoffer Rawecki and remains 100-percent family-controlled. Kristoffer is still active in the company and retains majority ownership, while day-to- day operations are run by his son. The company is financially strong with a very healthy balance sheet. It all started with producing basic sticky notes and then continuously broadening the portfolio by addingmultiple adaptable sets, calendars, binders, offset products and great quality notebooks under our brandMindnotes, which has become a great success in the Europeanmarket. In an era of ever-growing and ubiquitous technology, what are some of the unique benefits that paper products can offer to recipients? According to research by the Association of MagazineMedia, print marketing is the key to effective brandmanagement and successful campaigns. Reading on paper is slower and deeper, paper- based reading is more focused, print readers comprehend and remember more, print marketing makes products more desirable, print leads to purchases, print works in combination with other platforms and boosts recall of other media and print continues to raise awareness over time. Paper products are also a great medium for creating brand awareness. They are relatively inexpensive products used commonly and they are easy to distribute among friends and co-workers. Thus, they are very efficient for brand promotion. The bigmarketing advantage of calendars and notebooks with calendar inserts is that they are kept and promote brand awareness throughout the year. What is important to consider in the design and personalization of notebooks and notepads for promotional campaigns or initiatives? The most important thing to remember is that the notebook and notepad should represent the brand that it promotes. In our offerings you will find a multitude of options that match the exclusivity of brands, such as gold foil debossing, side gilding, paper bands and boxes; a variety of raw-looking papers, fabrics, nubuck-like PU covers and components; vividness, including side coloring, full- color covers finished with lamination that additionally boost color intensity and inserts of coated papers. If a product is promoting a children’s brand it should include a cartoon graphic or shaped sticky pads to keep them entertained. We have plenty of shapes available, including hedgehogs, flowers and cupcakes. On special request, we also provide covers in Pantone colors. About Promonotes Founding date: 1994 Principal: Kristoffer Rawecki Number of orders filed per month: from about 700 orders in the low season to more than 1,200 orders in the high season Most popular item: PM100 Sticky Notes set in hardcover | OCTOBER 2019 | 97 CONNECT