PPB October 2019

Campaign Collateral From a sales and marketing standpoint, AI allows companies to deliver personalized experiences, gather better leads, evaluate business opportunities and drive more revenue. Venture Harbour reports that 61 percent of marketers say AI is the most important aspect of their strategy. By 2020, 30 percent of companies worldwide will use AI in at least one of their sales processes. When it comes to email marketing and sales forecasting, 87 percent of AI adopters are using or considering using AI, according to Forbes . And here’s the real kicker—about half (49 percent) of consumers are willing to shop more frequently when AI is present, according to AI Trends, and 34 percent will spend more money. The technology market is the 11th largest industry by sales of promotional products according to PPAI’s 2018 Sales Volume Study. It shares the spot with the entertainment industry and government with $816 million sold into each of these markets by distributors in 2018. Promotional products can help companies bridge the gap between the physical and digital. You can’t touch an algorithm or taste a chatbot, but you can hold, feel and experience a promotional product in your hands. In a world of cutting-edge tech and innovations around every corner, promotional products give marketers a competitive advantage. They’re tangible reminders of a brand and everything that’s possible. Add a "wow" factor to your recognition program with the Hovington Portable Selfie Drone . Recipients can control this pocket-sized drone with their smartphone and shoot 720p photo and video through an app. Origaudio / PPAI 421483, S7 www.origaudiopromo.com With a lifetime guarantee, the Pelican G40 Go Case keeps brands around for the long haul. Designed with a co-molded protective bumper, a rugged integrated latch and a shock-proof cushioned interior, this case can stand up to any adventure. Logomark, Inc. PPAI 110898, S12 www.logomark.com A fun way to personalize tech devices of all kinds, the EZ Mailer Tech Tattoo is printed in digital full color on white or clear vinyl. A smaller Tech Tattoo sheet conveniently fits in a standard #10 envelope. Gill Studios, Inc. / PPAI 114157, S11 www.gill-line.com | OCTOBER 2019 | 51 GROW