PPB October 2019

Popular Ideas In Tech Products Likewise, brands see value in using tech promo products to spread their message because the products are in high demand by end users due to their everyday usefulness. “Tech has a high-perceived value right off the bat,” says Brookelynn Miller, content marketing manager for Fountain Valley, California-based supplier Origaudio. “It’s tangible and often super useful, making it hard to just toss in the trash when the initial excitement fades.” Dual Demand Most technology devices require connectivity so much of their magic unfolds unseen—in cyberspace, on mobile networks and through AC/DC currents. But people can touch, hear, feel and see tech- based promotional products, making their appeal multi-sensory. There’s something powerful and memorable about holding an item in your hands. Thus, tech-related promotional products combine the best of both worlds. They are simultaneously high-tech and high-touch, leveraging technology’s digital connectivity with the physical presence of promotional products. This dual appeal consistently puts tech- related promo products in the sweet spot for what’s new and what’s next. Among the trends are products with wireless charging capabilities. “Wireless charging continues to be a big trend, as more and more devices are enabled with Qi-charging capabilities,” Lewis says. “We’re seeing multi-function, Qi-enabled devices like clock speakers that will also charge your mobile phone.” Miller agrees, saying that she’s seeing brands step up their game, in general, with the types of products they are using for promotions. “I’ve noticed a rise in interest for environmentally-friendly items, security and privacy-related products, and retail- forward, vintage-inspired designs on things like travel accessories and backpacks,” Miller adds. Safe And Secure BIC Graphic’s Lewis agrees that tech products that protect consumers’ security, privacy and safety are rising in popularity. “As reports of hacking and data breaches continue to hit the news, we expect to see increased interest in products that support online safety,” she says. Companies don’t necessarily have to spend a lot of money on such products, either. For example, a webcam cover is small and flat (making it great for direct mail), it has an affordable price point and it offers protection reinforcing that even a small tech promo product can send a powerful message to recipients: as a brand, we care about your privacy, safety and security. As a product category, technology promos across the spectrum strive to solve a problem, fill a need and connect with recipients in new and meaningful ways. “If a brand can use a tech item to solve a problem, such as providing a power bank to a customer whose phone is dead at a conference, they instantly become positively remembered by that person,” Miller says. “That’s what it’s all about—solving problems for customers, so they remember your brand fondly.” People carry phones wherever they go. But what if the phone doesn’t fit in your pocket? Or (gasp!) you don’t have pockets? With the Ninja Loop , your phone is always at your fingertips and protected from damaging falls. With a design that’s universally compatible and allows for intuitive one-handed operation, this phone loop is adjustable, so it’s comfortable for all hand sizes. And since it lies flat with very little bulk, this phone loop is ideal for a direct mail campaign or trade-show giveaway. It also features a full-color, dual-sided imprint and is compatible with wireless chargers. EMT / PPAI 110810, S4 www.emteasy.com Want a tech promotional product that “sticks” with recipients? These Tech Decals offer a creative way to showcase your client’s logo on stickers that adhere to technology devices. Each sheet includes 15 decals—five standard decals for laptops, phones or tablets; seven keyboard decals and three charger decals. The decals have a removable adhesive, so they aren’t permanent and leave no stickiness when removed, even after extended periods of time. Label Works / PPAI 111141, S3 www.labelworks.com | OCTOBER 2019 | 43 GROW