PPB October 2019

professionals to monitor patients from a distance, which helps to lower the number of ER visits. Fitness accountability. Companies looking to provide end users with a way to challenge themselves in the fitness department can offer wearable tech products that closely track progress. Under Armour, for instance, has a line of smart sneakers with a material that tracks customers’ speed, stride, path and pace. End users can access reports about their runs by downloading the Under Armour MapMyRun app, which also puts them in touch with nearby runners and enables their friends to track their progress for some healthy competition. If recipients already have running shoes, there’s smart socks available in the wearable tech market that provide an accurate step count, calorie count and more. Staying organized. Don’t feel like carrying your phone in-hand all day? No problem. Forgot your smart watch at home? No biggie. Smart clothing can keep you organized, while putting you in touch with smart functions needed when on the go. In 2016, Levi’s and Google produced a denim jacket that allowed wearers to screen calls, use their GPS and access audio by linking the jacket to a mobile device via Bluetooth. In 2018, an update allowed users to drop pins on their locations, receive alerts when their Uber was en-route and when it arrived, and tap an Aware Mode to identify surrounding sounds to send through the user’s headphones— the latter option was made specifically for bikers. To access the jacket’s features, users had to download the Jacquard app and link it to their Google accounts. Let’s Get Technical, Technical… These glasses are fun, fresh and fashionable, but they’re most sought-after for what you can’t see. The first audio sunglasses produced by Bose, the Frames Rondo – Black provide users with a musical, narrative or ambient soundtrack that is nearly undetectable by others. But it isn’t limited to a personal audio experience—the sunglasses also allow users to make phone calls, all the while blocking up to 99 percent of UVA/UVB rays. Incentive Concepts / PPAI 212912, S10 / www.incentiveconcepts.com Provide end users with an easier way to remember their USBs, while providing your client with all-day brand exposure. FlashBand Drive is a customized USB flash drive fashioned into a durable, rubber bracelet that doubles as an accessory. Personalize the bracelet with custom color choices and capacity sizes ranging from 64MB to 32GB. Also available is a new glow-in- the-dark USB wristband. Qpromo / PPAI 344904, S1 / www.qpromo.com Perfect for clients who work in offices, in tech or busy clients who are constantly on the go, the Lanyard Power Cable is an ultra-soft, nylon charging solution built into a convenient, wearable lanyard. Users will rock your client’s brand throughout, while never forgetting their charge. Qpromo / PPAI 344904, S1 / www.qpromo.com | OCTOBER 2019 | 17 INNOVATE