PPB October 2019

The SAAC Expo Draws Strong Promo Crowds To San Diego The Specialty Advertising Association of California’s annual SAAC Expo brought the promotional products industry to the San Diego Convention Center in San Diego, California, on August 6-8. This year, the SAAC Expo drew more than 700 attendees to experience its 200-exhibitor trade show, networking and professional development opportunities. The SAAC Expo featured education opportunities for attendees throughout its run. Most took place in an area alongisde the trade- show floor. Sessions included panel discussions on building a strong community of empowered women in the industry and generational differences and their impact on businesses. The SAAC Expo allowed attendees and exhibitors to connect and celebrate each other’s successes at the SAAC Awards reception, held at the end of the show’s first full day on a terrace outside the San Diego Convention Center overlooking the harbor. | OCTOBER 2019 | 107 CONNECT