PPB September 2019

Getting In OnThe Ground Floor As the insurance market embraces technology trends such as web chatbots for customer interactions and automation for faster claims, insurance companies and agents can use promotional products to provide a personalized touch. Ernst & Young finds that the average retention rate for most insurance companies is about 80 percent. Twenty percent of customers end their relationship with their provider after one year and switch to a different company. To attract and retain customers, consider using promotional items to: Provide an exceptional customer experience. Just like any other relationship, people want to work with insurance agents they like and trust. By sending surprise promotional gifts in the mail or dropping in with logoed products for the office or vehicle, insurance companies can add an element of delight to an otherwise routine transaction. Engage policyholders. Insurance providers can get to know the people they protect through surveys and polls. As a thank you for participating, consider giving or sending a promotional item. Increase visibility in the local community. Whether sponsoring a school sports team or setting up a booth at a local fair or event, insurance agents can build goodwill right in their own neighborhoods. Incorporate promotional products to ensure attendees and community members come away with something fun or useful. Celebrate loyalty. Insurance companies can turn to promotional products to show their gratitude for long-time clients. Giving a thoughtful promotional gift is a way to express appreciation and fortify the relationship. Audrey Sellers is a Dallas, Texas-area writer and former associate editor for PPB . CITIZEN embraces those who reach higher and go further, who are always motivated to improve no matter what they accomplished in the past. CITIZEN Corporate Sales now o ers dial imprinting and caseback or clasp engraving capabilities. Contact us for more information Richard Low | Vice President Corporate Sales rlow@citizenwatchgroup.com citizenwatch.com/corporatesales GO FURTHER P O W E R E D B Y A N Y L I G H T Never Needs a Battery