PPB September 2019

Premium Perceptions Are About More Than Price Consumers define premium products as having these attributes. It’s made with high-quality materials or ingredients. It’s from a location known for superior quality. It offers superior function or performance. It’s expensive. It has a superior style or design. It’s handcrafted or made using artisanal methods. It’s from a well-known or trusted brand. It’s only available to people of a certain status/exclusivity. It provides superior customer experience. It’s hard to find/scarce. Source: The Nielsen Global Premiumization Survey Brittany Glenn is a Dallas, Texas-based writer and former associate editor of PPB. 54% 33% 29% 21% Pr emi um Pr oduc t s Perfect for any international awards program, the stunning Orbiter Award features a tall optical crystal base that rises up to meet an optical crystal orbit around a stunning blue globe. This award will leave any recipient speechless and is an ideal choice for all types of global awards. Crystal D / PPAI 112326 www.crystal-d.com Perfect for the worldy and well-traveled, the Westminster Floor Stand Globe makes the ideal executive corporate gift. The hardwood base with dark cherry finish enhances the vibrant colors of this antique- ocean globe with metal die-cast meridian lending richness and sophistication to its surroundings. This model features an option to include a personalized plaque with a logo and message. Replogle Globes PPAI 112845 www.replogleglobes.com 46% 38% 38% 37% 31% 22% 44 | SEPTEMBER 2019 | GROW