PPB September 2019

What’s an Incentive Program? T he premiums and incentives segment means different things to different people. All of the iniatives below are defined as incentive programs. • Sales incentives or contests (“Achieve your sales objective and win”) • Loyalty programs (“Buy 10 coffees and get the 11th one free”) • Safety programs (“Break our accident-free-days record and the team celebrates”) • Sweepstakes (“No purchase necessary: enter to win”) • Gift-with-purchase (“Buy this washing machine and get a free set of towels”) • Training programs (“Earn rewards as you pass each level of online education”) • Service awards (Length of service, such as five-year, 10-year anniversaries, etc.) • Attendance programs (Awards for perfect attendance at work) • Wellness programs (Achieve set goals in a structured program and earn rewards) • Frequency programs (Frequent flier miles, hotel stay rewards) • Corporate gifts (Gifts sent to customers on their birthday, holidays, etc.) • Performance improvement (Set and achieve specific performance goals) Excerpted from Barb Hendrickson’s article, An Incentive Program Primer, PPB September 2015. Incentive Terms To Know What’s the difference between a reward and an award? We answer this and define other terms below. Incentive: Reward for a purchase or performance. Objects or events that are valued, which incite to action or effort. Something valued by an individual or group that is offered in exchange for increased performance. Award: Something awarded or granted, as for merit. Recognition merchandise, often personalized, used to acclaim performance or milestones. Business Gift: Merchandise given by a business in good will, without obligation to its customers, employees, friends and the like. Often, this business gift is not imprinted with the advertiser’s logo. Reward: An item given to an individual or team for meeting a predetermined goal. Rewards System: An organization’s choice of cash and non- cash motivational elements and the mix of its total rewards program that is used to support its business strategy. Recognition Merchandise: Award, often personalized, used to acclaim performance or milestones; may be useful objects (paperweights, clocks) or for display only (plaques, trophies). Source: Incentive Marketing Association’s Glossary of Incentive Terms Perfect for the man who has everything, the CITIZEN Promaster Navihawk is a chronograph watch that can be used both as a stopwatch and a display watch. A great choice as a corporate gift or incentive, this premium timepiece includes all the tools for professional use— with world time in 43 cities, radio control, a tachymeter, perpetual calendar, alarm and power reserve indicator. Plus, it’s powered by any light and never needs a battery. Citizen Watch / PPAI 410292 / www.citizenwatch.com Pr emi um Pr oduc t s A unique gift for executives based in the Big Apple, these New York Transit Token Cuff Links are crafted from authentic dime-sized Y-cut New York transit tokens circulated in 1953. Featuring sterling silver bezel and sterling swivel findings, each pair comes in a New York subway map-themed gift box with a certificate of authenticity. Tokens & Icons / PPAI 723716 / www.tokens-icons.com 42 | SEPTEMBER 2019 | GROW