PPB September 2019

Rising Stars | FEATURE Tosha Everhart, 30 Sock Boss Sock 101 Kansas City, Missouri Education Degree in communication from the University of Missouri- Kansas City First Industry Job Three years ago, she was working at a marketing agency and Sock 101 was her client. She wasn’t happy at the agency and Sock 101 offered her a position. It’s proven to be a great move. Why She’s A Rising Star She takes ownership of her clients’ projects in ways that greatly elevate the company’s service reputation. Her nominator says she’s a future CEO because of her leadership influence and the examples she sets for the entire team. She’s also an active volunteer for several organizations in the Kansas City area. What Inspires Her “My mother is the one who inspires and motivates me. I have watched her work 12-plus hours and then come home to be a fabulous mother to my sister and me. She worked so hard for us and never complained and didn’t blame anything on anyone else. She hustled hard and is continuing to hustle. I hope to be half the woman she is one day. Truthfully, all strong, independent, hard-working women inspire me daily. I love to see women kicking butt and taking names.” Most Difficult Challenge “The most difficult thing I have had to learn to overcome personally and professionally is to not be so hard on myself. I am a bit of a perfectionist and learning to let something go because it is out of my hands or isn’t something I can change has been hard but beneficial in helping me grow into the person I am today.” What She’d Like To Accomplish In The Next 24 Months “I would like to become more involved within the industry in the next two years.” What’s Needed To Recruit Young Pros To The Industry “I think by showing young professionals the amount of room there is to grow within this industry would definitely get them on the hook. Then once they see how successful they can be become, they won’t want to leave. This industry is fun, fast paced and constantly growing.” Best Advice For Industry Newbies “The best advice would be don’t give up. It’s a tough industry and you’ve got to work to stay top of mind but once you find your stride it is worth every second of it. Also, always remember to just be kind to others—it truly makes all the difference.” Tips To Relax And Recharge “Spending time with friends and family is the best way for me to feel relaxed and recharged. If that time with friends and family was on a nice beach somewhere, I wouldn’t complain.” | SEPTEMBER 2019 | 27