PPB September 2019

Rising Stars | FEATURE Taylor Borst, 26 Head of Communications and Public Relations American Solutions for Business Glenwood, Minnesota Education Degree in professional communications and emerging media from the University of Wisconsin-Stout First Industry Job She joined ASB after college graduation in 2015 as a strategic operations support specialist. Why She’s A Rising Star She has demonstrated exceptional performance and is now responsible for telling the company’s story through social media, photos, articles and creative communication for this large distributor with more than 1,100 employees. She’s also contributing regularly to the industry as a member of the PPAI SPARK Work Group, a sous chef for PromoKitchen and a writer for PromoCorner. What Inspires Her “I’ve been incredibly lucky to have so many positive role models in my life—the first being my parents. They have worked very hard to not only set the standard for a strong work ethic but have provided me with countless opportunities that positively impact every aspect of my life. Professionally, I’ve gotten to work with [ASB principals] Larry and Justin Zavadil, who have so much vision and passion for the company. Amy Spychalla was my first boss at American, and I often catch myself asking, ‘What would Amy do?’ when faced with tough decisions. Dana Zezzo, who is my boss now, has also made a huge impact on my professional development.” Most Difficult Challenge “This is probably something a lot of young people struggle with, but I’ve always put a lot of stake in what other people think about me … especially when I like and respect them. It’s been the source of a lot of anxiety and I’m realizing just how debilitating it can be. While I haven’t necessarily overcome this, it’s something I’m working on actively addressing when it starts affecting my thoughts, feelings and decisions.” What She’d Like To Accomplish In The Next 24 Months “Personally, I’d like to improve my time management and productivity, become a better public speaker and earn some industry certifications. Frommy job standpoint, I want to find new ways to add value for our sales associates. If I can help make a positive impact on their business, I consider it a big win.” What’s Needed To Recruit Young Pros To The Industry “When you’re looking for a new employee, don’t eliminate recent college graduates from the running. What many young people lack in experience, they can make up for in knowledge of technology, trends and new ideas. They bring a fresh perspective that can breathe new life into an organization. I also think that as an industry, we should advocate better to high schools and colleges to do what we do best … increase awareness.” Best Advice For Industry Newbies “Don’t be afraid to get more involved in the industry and within your own company. There are always committees, work groups and extracurricular activities that allow you to explore different talents and opportunities you might not have within the limitations of your official job duties. I love the quote from Baz Lurhmann’s Everybody’s Free (To Wear Sunscreen) , ‘You will not understand the power and beauty of your youth until they have faded. But trust me, in 20 years, you’ll look back at photos of yourself and recall in a way you can’t grasp now how much possibility lay before you …’ This both motivates and terrifies me. I constantly catch myself apologizing for my inexperience and wishing for the day I’ll feel like I’ve finally ‘made it.’ I think we’re all guilty of discounting what we’re worth right here, right now.” Tips To Relax And Recharge “I love being around people, but I definitely need alone time— listening to music and podcasts, walking the dog and writing usually does the trick. Also, being a native Minnesotan, spending time on the lake, bonfires and time with family and friends make the cold, long winters worth it.” | SEPTEMBER 2019 | 23