PPB September 2019

For sleek attire that creates the look of high- class service, the Collarless Dress is a fully-lined dress with a rounded neckline, back- zipper closure and front-and-back princess seams, starting at the bust, for a fabulous fit. Available in sizes 0-28 in charcoal, grey, navy, brown and black (shown). High Performance Uniforms / PPAI 353589 www.highperformanceuniforms.com Knack, an ecommerce platformand bespoke gifting company, published its 2019-2020 Business Gifting Strategy Report, a survey of 1,049 individuals nationwide who had received a business gift from a partner or employer within the past year, 84 percent who were employed full time. The results revealed that 89 percent of CEOs believe corporate gifting brings people closer together; 77 percent of gift recipients feel more appreciated when they receive gifts; 67 percent of gift recipients feel that gifts indicate the giver values their relationship; and 40 percent of gift recipients feel more connected to the business, as well as an increased desire to work longer with the company. Not only can you share your gratitude with employees, but with your clients as well. Sending a premiumgift to your top three clients during the holiday season, for instance, is a way of saying thank you—and another way of strengthening your relationship beyond dollar signs. In turn, these clients may bemore likely to recommend your services to others, further growing your customer base. Also, themore your employees and clients enjoy their premiumapparel gift, themore likely they are to wear it over and over. If that gift is a winter jacket, for instance, theymay bring along that jacket when hitting the slopes in Colorado on vacation, visitingMacy’s Santaland in New York City’s Herald Square, or simply when running errands, associating warmand wide-sweepingmemories with your brand. Look Good, Perform Great Premiumapparel and wearables are not only appropriate for gift-giving occasions. They can also be provided as a way to ensure staff not only acts, but looks the part. According to Amy Cuddy, Harvard Business School psychologist, when consumers generate first impressions of a brand, they aremainly assessing the brand’s trustworthiness, in addition to their confidence in that individual, whichmake up 80-90 percent of first impressions. Working with a client who is opening a luxury hotel, boutique service, or in a customer-facing high-class hospitality capacity? Premiumuniforms, such as suits, tuxedos and jackets, complemented by ties with flattering, eye-catching designs or logos, can significantly elevate their brand image. Premiumcorporate apparel can not only elevate first impressions, but create a stronger sense of cohesion, solid branding, workplace camaraderie and pride, and initiate yet another opportunity to stand apart fromcompetition. Distributor 4imprint conducted a study of some 150marketing professionals, asking themhow they felt about various marketing strategies intended to create strong first impressions about brands. The study revealed that 61 percent of markets, or six out of 10, believed that company uniforms were not only effective, but they helped consumers to better connect with the brand. Thirty-six percent of marketers believed that corporate uniforms aremore impactful than radio advertising and outdoor advertising in influencing consumer behavior, and 53 percent said they aremore likely to trust employees who are wearing uniforms, whether in the workplace or in public. Wear It With Pride For the ultimate luxe look and top-notch impressions, the Female Tuxedo Jacket adds some oomph to any customer experience. With a corresponding men’s style, the tuxedo has a sophisticated cut with a single-button front and peak lapel styling, satin lapels and satin welt pockets, with a single back vent. Available in women’s sizes 0-28 in brown, grey, charcoal, navy and black (shown). High Performance Uniforms / PPAI 353589 www.highperformanceuniforms.com | SEPTEMBER 2019 | 15 INNOVATE