PPB August 2019

Tetra Images via Getty Images contents Promotional Products Business The Official Business Monthly of Promotional Products Association International AUGUST 2019 4 Perspectives WLC: A Certain Kind Of Special 8 Feedback 11 INNOVATE 12 Question It Was A Poor Product, But Was My Rating Too Harsh? 14 Eye On Apparel The Feel Of Fresh Fabrics 27 GROW 28 Editor’s Picks Taking Care Of Business 36 Sales The High-Tech, High-Trust Balance 42 Market To Market The Gaming Industry 49 THINK 50 Profile PPAI’s 2019 Women Of Achievement: Daryll Griffin, MAS, And Irene Kogutt, MAS 57 Fast Forward Netflix Gets Gaming 62 Leadership Your Path To Leadership Effectiveness 65 CONNECT 66 Close Up Charity Gibson Plays To Her Strengths 68 Factory Floor It’s In The Cards 71 Inside PPAI 75 PPPC Communiqué 76 People News 78 Snapshots 82 New Members 85 Datebook 90 Creative Calendar 38 PPAI EXCLUSIVE RESEARCH A Snapshot On Consumer Sentiment 20 ABOVE AND BEYOND PPAI Supplier Stars are shining examples of how the hard work toward earning customers’ trust and appreciation is rewarded — by the customers themselves. C e l e b r a t i n g C r e a t i v e E x c e l l e n c e P P A I P y r a m i d | AUGUST 2019 | 3