PPB August 2019

The Gami ng I ndus t r y Getting In On The Ground Floor The gaming industry is constantly evolving, allowing gamers of all ages and skill levels to get in on the fun. Expanding beyond a participant activity, gaming has also morphed into a spectator sport where millions of fans gather to watch tournaments both online and in person. Companies can give their marketing campaigns a creativity surge by using promotional products to: Rally fans . From viewing parties at gaming venues to matches at esports arenas, companies can add to the excitement with promotional products. Drive ticket sales. Entice gamers with exclusive logoed gifts when they purchase tickets, VIP suites or packages for esports events. Award winners . Esports winners can land prize money that swells into the millions. Epic Games, the maker of Fortnite, offers $100 million in prize cash for its competitive tournaments. Companies can bring their name into the arena with custom gifts and awards for champions. Audrey Sellers is a Dallas, Texas-area writer and former associate editor of PPB . With the mobile joystick , gamers can turn their mobile device into a traditional gaming controller. It clips to the front of a phone without the need for wires, batteries or Bluetooth connectivity to allow gamers to navigate through a game. BIC Graphic NA / PPAI 114187 www.bicgraphic.com The VRCharge lets gamers power their virtual reality gaming. It clips onto VR goggles and plugs into the Samsung Gear VR to charge. When fully charged, gamers can enjoy four hours of power without draining their phone charge. Hirsch Gift, Inc. / PPAI 221823 www.hirschgift.com Gamers can power up anywhere with the Xoopar Geo Wireless 5000mAh Power Bank , which charges on contact with wireless- charging enabled devices. Skeletal lights indicate charging. Logomark, Inc. / PPAI 110898 www.logomark.com Players will look cool at gaming conventions while logos get plenty of exposure with the high-profile, portable billboard effect of these sunglasses . The patented print areas make them a game changer. A unique and fun wearable, they are made of high-quality materials so the wearer will keep them long after the event. Available in two styles for adults, plus a kids’ version. iBlack Sports / PPAI 759406 / www.iblacksports.com 46 | AUGUST 2019 | GROW