PPB August 2019

Players Will Play Here’s how much gamers play each week: Age 18-25: 7.78 hours Age 26-35: 8.21 hours Age 36-45: 7.76 hours Age 46-60: 6.32 hours Age 60+: 5.63 hours AVERAGE: 7.14 hours Source: Limelight Networks Meet the Power Gamers Power gamers, those who play more than 10 hours a week on a PC or console, aren’t those you might think. 68% are employed 42% are parents 40% are college graduates 33% are women Source: Variety.com Most Popular Video Game Genres Adults report playing these kinds of video games: Puzzle 62% Strategy 62% Adventure 49% Shooter 42% Role-playing 39% Team sport or racing 33% Simulation 32% Source: Pew Research Center The Gaming Industry’s Biggest Players These companies bring in the biggest gaming revenue: Tencent $18.1 billion Sony $10.5 billion Apple $8 billion Microsoft $7.1 billion Activision Blizzard $6.5 billion Source: USA Today Eau de Gamer Microsoft teamed up with the makers of Axe body spray to create Xbox-branded body wash, shower gel and deodorant. Available only in Australia, the product line launched last month. According to Microsoft, products smell of fruit, herbs and various types of fragrant wood. Source: TheVerge.com GROW | AUGUST 2019 | 45