PPB August 2019

by Audrey Sellers The Gami ng I ndus t r y Game On To tap into the gaming industry, marketers power up with promotional products. G aming is a global phenomenon. According to Reuters, gaming generated $116 billion in revenue last year, eclipsing television ($105 billion), box office ($41 billion) and digital music ($17 billion). Video games aren’t just the most profitable form of entertainment—they’re also the most popular. Nearly half (43 percent) of U.S. adults say they play video games, according to the Pew Research Center. GROW 42 | AUGUST 2019 |