PPB August 2019

Sure to become your favorite desk accessory, the Sonic Ambient Lamp + 10W Collapsible Wireless Charger features ambient mood lights in four colors, offering a fun, lava-lamp take on a wireless charger. Both fun and functional, this product includes a rubber-grip, non-skid base, foreign object detection and Qi-equivalent compatibility—plus, it’s collapsible and repositionable to fit multiple heights and angles. Ariel Premium Supply, Inc. / PPAI 161650 / www.arielpremium.com Make An Impression C hoosing the right desk or office promotional product for your client’s campaign is critical to success, but equally so is selecting the right decorating method. PPB asked some of the industry’s leading suppliers of desk and office products to comment on some of the most popular decorating techniques they are seeing for this category of promotional products. See the sidebar “Decorating Methods Defined” for details on each technique. The decorating method chosen will, of course, depend on multiple factors, including the item’s substrate (or material) and its color, plus the design of the logo and the size of the imprint space. “For example, glass and metal products lend themselves to engraving while less expensive items and desktop games are better suited for screen printing,” says Vince McDonald, vice president of promotional products for Incentive Concepts. At SnugZ USA, debossing and etching are popular decoration methods. “All of our leather items are handmade and sewn, and have a debossed logo,” says Brandon Brown, vice president of marketing. “We also have many items that are laser-etched.” Gina Addison, marketing coordinator for supplier Drum-Line, Inc., says she is seeing increased use of blind debossing, a decoration method that presses the decoration into the material, but doesn’t press it through to the other side like a deboss or emboss would. “Blind debossing gives a more refined look to journals and planners,” she says. Crystal D prefers to use a sand-blasted etching technique to decorate their crystal awards and gifts. Decorating methods don’t have to be fancy to be effective. A four-color process imprint can be just as eye-catching as etching and debossing, says Alisa Nickel, marketing director for 3M Promotional Markets. “Bright colors and easily readable imprints are attractive and easy to remember,” she says. “A full-color imprint will catch anyone’s attention,” says Pamela Baker, marketing copywriter for Hub Pen Company. Addison agrees, adding that a full-color photo is more engaging than a black-and-white logo. “The right set of photos can tell your company’s story quite beautifully,” she says. “No matter which decorating technique you choose, the most important ingredient to provide is quality artwork.” What would the office be without Post-it Notes? These must-have office staples are as indispensable as copier paper, paper clips and a morning cup of coffee. Leverage the popularity of these handy notes by printing your client’s advertising message or logo on this sleek Post-it Pop-up Note Dispenser. The weighted dispenser makes for easy, one- handed dispensing of the Aqua Wave 3x3 Post- it Pop-up Notes. It’s the perfect desk accessory for gaining repetitive brand recognition. 3M Promotional Markets / PPAI 113638 www.3m.com/promote Sleek European styling and ultramodern appeal combine with a comfortable feel, no matter where you grip the Trintana Comfort Pen. The engraved silver imprint and shiny trim contrast boldly with the trendy matte comfort finish and state-of-the- art hybrid ink. The pen’s comfortable triangular shape also prevents it from rolling off the desk and this triple-sided pen has three imprint areas that can easily accommodate a client’s logo, contact info and recipient’s name. Hub Pen Company PPAI 110772 www.hubpen.com Desk And Of f i ce Pr oduc t s 30 | AUGUST 2019 | GROW