PPB August 2019

GROW Think Promo: A Snapshot On Consumer Sentiment Fresh insights from PPAI’s latest consumer study reinforce the importance of promotional products in making brands highly memorable. page 38 36 SALES THE HIGH-TECH, HIGH-TRUST BALANCE page 42 Game On To tap into the gaming industry, marketers power up with promotional products. 28 EDITOR’S PICKS TAKING CARE OF BUSINESS | AUGUST 2019 | 27