PPB July 2019

Industry Celebrates Seventh Annual Promotional ProductsWork! Week During the week of May 13-17, Promotional Products Work! Week brought together businesses, professionals and organizations in the $24.7 billion promotional products industry to raise awareness among marketers, advertisers and legislators about the value and effectiveness of promotional products. Throughout the week, activities and events were held across the industry to encourage clients, customers and prospects to advance promotional products as an essential component of a comprehensive marketing plan. Throughout the week, PPAI played host to local Association members at its Irving, Texas, headquarters. Complete with a red carpet, guests joined PPAI for lunch and to learn more about the Association and its resources available to them and the industry. Several also joined PPAI in a series of videos for Facebook, sharing their experiences in the industry and their perspectives on the power of promotional products. Several of the industry’s regional associations also took PPW!Week’s message to their members. Among them, the Promotional Products Association Southwest sponsored an end-user golf tournament in Carrollton, Texas, that drew industry professionals from across the region as players and sponsors. During the tournament’s lunch break, PPAI Vice President of Business Development Alan Peterson delivered remarks on PPW!W and the strength of the industry in Texas. Among his comments, Peterson said, “This strength is a testament to the fact that promotional products work. They help marketers and advertisers get in touch with their employees, their clients and their customers like no other advertising medium. Promotional products help build brands, raise awareness, increase loyalty, support causes and even help save lives.” Companies everywhere found fun ways to celebrate Promotional Products Work! Week, such as imprinted sunglasses at HALO Branded Solutions and t-shirts highlighting the industry’s capabilities at Quality Logo Products. PPAI welcomed guests to its Irving, Texas, headquarters with a red carpet and applauding staff members. Industry members’ visits included lunch and presentations on the Association and its activities. | JULY 2019 | 95 CONNECT