PPB July 2019

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JULY 2019 4 Perspectives In Tech We Trust —Until We Don’t 8 Feedback 11 INNOVATE 12 Question An Order Went Wrong —Am I To Blame? 14 Eye On Apparel Snuggle Up 20 Viewpoint Promoting Our Profession Beyond American Shores 33 GROW 34 Market to Market A Snapshot Of The Association Market 40 Marketing Nine Companies That Get Brand Right 44 Editor’s Picks Carry On 53 THINK 62 Management Five Ways To Keep Your Best Employees 66 Profile PrintGlobe 69 Fast Forward Brands Capitalize On Game Of Thrones Mania 77 CONNECT 78 Day In The Life Margaret Custer Ford, MAS, MARCO Ideas Unlimited 80 Close Up Jeanne Walls, JWalls Ink! 85 PPPC Communiqué 86 People News 89 Snapshots 92 Inside PPAI 97 New Members 101 Datebook 106 Creative Calendar 54 THE TARIFF EFFECT How suppliers and distributors are refocusing their communications with clients. 22 THE DAZZLE IS IN THE DETAILS Spotlighting the raw creativity and artistic craftmanship that make promotional products pop. | JULY 2019 | 3