PPB July 2019

Getting InOnThe Ground Floor The decision to join an association or professional society is often linked to value. Professionals want to join organizations that provide useful connections or help them advance toward their goals. Distributors can help their association clients recruit and retain members by suggesting promotions and campaigns using promotional products to: Highlight membership perks. Members want to know what they get with their membership dues. Don’t let benefits go undiscovered or unused; enlist promotional products to announce new offerings or shed light on current benefits. Celebrate member achievements. Many associations highlight members’ successes and accomplishments through awards programs, such as the PPAI Awards and Recognition Program. Organizations can use promotional products to honor the industry’s stand-out professionals and inspire others to strive for excellence. Make events more memorable. From luncheons and trade shows to seminars and group dinners, associations and professional societies can amp up any event with promotional products that carry out the theme and provide useful reminders of a great membership experience. Audrey Sellers is a Dallas, Texas-area writer and former associate editor of PPB. September 15-17, 2019 • Alexandria, VA | JULY 2019 | 39 GROW