PPB July 2019

There’s nothing quite like collaborating with a consortium of like-minded professionals to take your career to new heights. Beyond networking, members of associations and professional societies enjoy many perks through membership, including continuing education, job boards, mentoring opportunities and public policy influence. Members can also keep up with the latest industry trends and research through journals, newsletters and publications like this one. With more professionals working remotely, associations play an even greater role in professional development. Nearly one in five employees around the world work remotely full time, according to research from Owl Labs, and more than half (52 percent) work from home at least once a week. While these workers enjoy flexibility, they miss out on the engagement that comes with being in an office environment. Associations can fill this gap by allowing members to connect with others doing similar work. From large-scale conferences to local, informal gatherings, associations and professional societies give members a chance to collaborate, network and avoid some of the pitfalls that sometimes come with working in isolation. Associations also enhance the lives of members and employees alike through important safety and security initiatives, volunteerism and disaster relief efforts. While trade associations typically attract companies as members, professional associations and societies often recruit individuals. Both provide their members with an important competitive edge. By joining an industry’s professional organization, members gain the tools they need to become better at their jobs and take active leadership roles within their industry. Promotional products allow associations and professional societies to engage members at every step of their journey, from the first interaction through their years (and years) of membership. From awareness and recruitment to engagement and retention, promotional products can help inspire professionals to join the club—and stay. Trade and professional associations, along with fraternal and religious societies and similar organizations, rose from ninth place to sixth place in 2018 in a ranking of the top industries buying promotional products. In the most recent data from PPAI’s Annual Sales Volume Study, distributor sales in the nonprofit category generated 4.6 percent, or $1.13 billion, of the industry’s $24.7 billion in 2018. Ideal for all kinds of events, the all-over dye-sub table cover fits a standard eight-foot table, covering the top and three sides. It’s washable, flame-resistant and easy to store and ship. Beacon Promotions, Inc. / PPAI 113702 / www.beaconpromotions.com Campaign Collateral Association members are ready to traverse a trade show with the KAPSTON ™ Pierce Tote-Pack , a tote and backpack in one. Features include a side water bottle pocket, adjustable padded shoulder straps and a zippered main compartment with a padded laptop sleeve. BIC Graphic NA / PPAI 114187 www.bicgraphic.com The Spinner Key Chain with assorted beads makes a useful giveaway at association events. Choose from a colorful selection of beads to coordinate with a custom imprint. The Allen Company / PPAI 113879 www.allenmugs.com | JULY 2019 | 35 GROW