PPB July 2019

by Audrey Sellers Assoc i a t i ons and Pr o f ess i ona l Soc i e t i es GROW A Snapshot Of The Association Market As associations and professional societies work through challenges in their changing marketplaces, promotional products can become a favorite, go-to marketing tool. W here there’s an interest, there’s a dedicated association or professional society for it. Or, at least it seems that way. There are more than 180,000 professional associations in the United States alone, according to Virtual, an organization that works with associations and professional societies. Whether professionals work in architecture or aviation, health care or horticulture, education or engineering, they can gain access to support and resources from an association or professional society specific to their field. 34 | JULY 2019 |