PPB July 2019

GROW Nine Companies That Get Brand Right In a world full of noise and endless options, it’s tough to earn customer loyalty. The solution is to forge a strong brand strategy and let it drive your every move. page 40 34 MARKET TO MARKET A SNAPSHOT OF THE ASSOCIATION MARKET page 44 Carry On Choosing the right bag makes all the difference in a promotion. | JULY 2019 | 33