PPB July 2019

I t’s not surprising that recipients of promotional products overwhelmingly enjoy receiving them, use them often, keep them— sometimes for years—and can easily recall the name of the advertiser on the product. After all, promotional products are attractive, useful items that fill a need in people’s lives. But there’s more to the unique appeal of a promotional product than meets the eye. Behind that smartly embroidered polo, four- color lunch tote, etched, hand-painted glass jar or custom lenticular mailer is an extremely high level of expertise in product development, design, decoration and craftsmanship. At the 2019 PPAI Expo, 56 PPAI Pyramid Awards in Supplier Decorating were presented to 23 industry suppliers to recognize their exceptional talent in new product innovations and in developing and executing a variety of decorating processes. “A Pyramid is the quintessential, top-of-the- line award—the Oscar of our industry. It’s the highest recognition a supplier can win,” says Brad Bartlett, president and owner of Dallas, Texas-based supplier Optigraphics, who has won 16 of the coveted awards. This year alone, THE DAZZLE IS INTHE DETAILS Spotlighting the raw creativity and artistic craftmanship that make promotional products pop. by Tina Berres Filipski FEATURE | Pyramid Award Winners—Supplier Decorating 22 | JULY 2019 |