PPB July 2019

W hen considering the vast array of popular promotional products, cuddle-worthy wearables certainly top the list as fan favorites. From cozy socks and plush jackets to snug scarves and comfy throws, branded products that allow wearers to bundle up and nestle in during cool weather can become go-to pieces for years to come—making for satisfied clients and unlimited brand recognition. Softies At Heart Cozy apparel offers more than physical comfort: the act of being cozy is actually good for your health, and it’s recognized across cultures. In Denmark, “hygge”—pronounced “hoo- gah”—is a term commonly used to reference feelings of coziness, contentment and wellbeing. Meik Wiking, CEO of the Happiness Research Institute in Copenhagen, has said that “hygge” is deeply engrained in Danish culture, so much so that it’s considered part of the country’s makeup—and winter, the coziest season of all, has been dubbed the “most hygge” time of the year. In Switzerland, the word “mys” is used to describe a similar experience, and “Fredagsmys,” or Friday coziness, is a commonly understood “hobby.” (Count us in.) In Germany and Austria, “gemütlichkeit” refers to the mind state of comfort and coziness. And in Jefferson City, Wisconsin, which dubs itself “The Gemütlichkeit Cozy Up To Promotional Products 14 | JULY 2019 | Snugg l e Up INNOVATE by Danielle Renda