PPB April 2019

iPROMOTEu’s A Woman’s View Hosts Successful Networking Event At The PPAI Expo iPROMOTEu hosted its annual networking reception, A Woman’s View, in January in conjunction with The PPAI Expo. This event recognized and celebrated women in the promotional products industry. At the event, Kippie Helzel, MAS, senior vice president of sales with CPS Keystone, was honored as the 2018 Supplier Visionary Award recipient, and Cindy Gibbs of Big Fish Branding, Inc. was awarded with the 2018 Distributor Visionary Award. The A Woman’s View reception transformed its venue into a chic cocktail party scene complete with entertainment, cool lighting, wine and hors d’oeuvres. PPAI’s Todora Helps Distributors BuildTheir Brands, Earn Sales The Three Rivers Advertising Specialty Association (TRASA) held its 2019 Spring Expo on March 5 in Canonsburg, Pennsylvania, and PPAI Communications and Branding Strategist Kim R. Todora joined the event to speak on brand building. Todora shared strategies and tactics on how promotional products businesses can organically communicate their brand voice and grow their businesses using content marketing and curation tools. In her workshop, Todora, left, with TRASA Executive Director Patti Ward, showed distributors and suppliers how to connect their brand to the buyer by mapping the buyer’s purchasing pathway with shared, owned, paid and earned media. She says, “We believe that the right content—delivered at the right time—infused with fact-based, value-driven storytelling can help industry companies build their brand persona, influence purchasing decisions and connect with buyers in a meaningful way.” | APRIL 2019 | 85 CONNECT