PPB April 2019

PPAI Speaks On Promo Products In The Classroom At AMA’s Winter Academic Conference In February, PPAI® Research Manager Mo Das and Communications and Branding Strategist Kim Todora attended the 2019 American Marketing Association (AMA) Winter Academic Conference in Austin, Texas, to present the Association’s white paper on the role of promotional products in higher education. In developing “Growing the Curriculum: Promotional Products in U.S. Higher Education,” PPAI partnered with the AMA to better understand the state of promotional products in higher education through the eyes of marketing faculty and students. The study explored the depth of faculty awareness, knowledge and understanding, as well as illuminated student motivations, mindset and behavior to identify the perspectives of the next generation and the schools expected to educate them. Highlights of the study were reported in PPB ’s September 2018 issue. Das and Todora’s session at the AMA conference explored PPAI’s findings and noted that while the goal of higher education is rooted in transitioning students into professionals, it is equally important to effectively communicate to the next generation the ways in which their degrees, interests and talents can lead to successful and fulfilling careers in promotional marketing. PAPPA Inducts Hall Of Fame Honoree, Celebrates AwardWinners Philadelphia Area Promotional Products Association (PAPPA) announced its 2018 PAPPA Award winners on February 5 at an event held during the PAPPA Winter Showcase in Springfield, Pennsylvania. All of the evening’s award recipients were nominated by their peers. Mike Valentini, Sr. (center) of MVP Promos with Patti Ward, PAPPA executive director, and John Davis, board director, was inducted into the PAPPA Hall Of Fame because of his support for the regional association and his continued instrumental role in its success. Valentini joins the night’s other winners. To his right are Anthony Abatzis of Hub Promotional Products, which won Supplier of the Year; James Przybyszewski of Hit Promotional Products, who was named Supplier Sales Person of the Year; and Matt Riehl of Jules Scheck & Associates, who was named Multi Line Rep of the Year. To his left are representatives of Apex Advertising, which was awarded Distributor of the Year. | APRIL 2019 | 81 CONNECT