PPB April 2019

to create emails that look like they are coming from your company. If the distributor calls that number, the chances of something bad happening are high. If emails show your main number, distributors can easily verify it using industry software. • Include the P.O. number in the subject line. It should be included in the subject line on every email that pertains to an order, including invoices. Most distributors will instantly recognize whether it is their P.O. number or not. • Include an item number. If the email is not order-specific add details that will help the distributor confirm it is from you. An example would be “Virtual Proof – Item #45232 – (name of logo).” • Add security to emails . Distributors and suppliers alike should talk with their domain IT pros about adding SPF, DKIM and DMARC dns records to their domain. These steps can help provide a security level that will prevent email impersonation spoofing. Make no mistake, the promotional products industry is under attack and the enemy doesn’t care about you, your family or your business. They want your money and will stop at nothing to get it. Protect yourself and stay informed. Don’t allow yourself to fall victim because you’re not paying attention. Share this article and the videos with your teammembers. Remember, just because you are aware and vigilant doesn’t mean your teamwill be. The more employees working in your company, the larger your exposure. Every employee who has access to receive emails should be trained in what to look for to avoid becoming a victimand putting the entire company at risk. Chris Morrissey is the third- generation owner of Proforma Big Dog Branding in Ft. Collins, Colorado. Prior to joining the family business in 1998, he spent eight years in corporate theft and fraud investigations where he built and prosecuted more than 2,000 cases. Make no mistake, the promotional products industry is under attack and the enemy doesn’t care about you, your family or your business. 64 | APRIL 2019 | THINK