PPB April 2019

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International APRIL 2019 4 Perspectives Chasing Purr-fection: All In A Day’s Work 8 Feedback 11 INNOVATE 12 Question Is Retail The Answer? 14 Eye On Apparel Let The Games Begin 30 Marketing Social Selling On LinkedIn 35 GROW 36 Editor’s Picks Tailgating Products Get The Party Started 42 Market To Market College And University Market 61 THINK 62 Management Scammers Vs. The Promo Industry 65 Fast Forward Fresh Out Of The Oven—Or The Truck Bed 70 Profile Fey Promo 73 CONNECT 74 Day In The Life Queen Of Snow Globes 76 Close Up Fully Promoted 78 PPPC Communiqué 81 Snapshots 86 Inside PPAI 89 People News 92 New Members 96 Datebook 100 Creative Calendar 22 BUILT ON PURPOSE Corporate social responsibility lets promotional product professionals do what they do best—give. 50 THE BEST MULTI-LINE REPS IN THE BUSINESS Meet Eight Reps Who Create Valuable Connections Across The Industry | APRIL 2019 | 3