PPB April 2019

and scholarships are awarded every year in addition to $3.3 billion in private gift aid. Colleges and universities are wise to turn to promotional products to boost enrollment, rally school spirit and engage students, alumni, parents and fans. The education market stands at the No. 2 spot among the top industries purchasing promotional products, according to PPAI’s® 2017 Sales Volume Study. In 2017, promotional products sales came in at an estimated $23.3 billion, with education accounting for 9.3 percent of total sales. Peter Luchak, president of distributor Campus Promotions, Inc. in London, Ontario, has worked with clients in the education market for more than three decades and has seen university and college campaigns grow increasingly ambitious. “Campaigns are larger and ongoing, many without a foreseeable end date,” he says. “There is a huge pool of donors that have not traditionally been engaged, and the challenge now is to reach out and connect with them.” By using promotional products, degree-granting institutions can engage individuals at every stage of the educational journey, from that first campus tour to when they enter the workforce as new graduates. Keep reading to take a deeper look at the college and university market: its potential for business, the challenges it is facing and the potential and opportunities it brings promotional professionals. Promote campus safety with the safety alarm key chain , which attaches to backpacks, purses or car keys. It’s designed with a built-in LED light and an alarm that blares sound up to 225 feet when users pull the pin. Beacon Promotions, Inc. PPAI 113702 www.beaconpromotions.com Collegiate Collateral Schools can plug into their student population with the Maxx charging cable set . This handy three-in-one cable set includes a convenient carabiner clip for attaching to laptop bags or backpacks. Logomark, Inc. PPAI 110898 www.logomark.com Whether for freshman orientation, fraternity or sorority gifts, or alumni pledge drives, ColorFusion towels make popular gifts that spark school pride. Colleges and universities can take advantage of edge-to-edge designs to print multicolor logos, campus maps or other school images. Towel Specialties PPAI 113150 www.towelspecialties.com | APRIL 2019 | 43 GROW