PPB April 2019

Tailgating Products Get the Party Started For fans looking to pump up the volume on game day, tailgating is the ticket—and useful branded products fit right in. N othing’s quite as contagious as team spirit. It’s the feeling you get when you’re standing in a crowded stadium and cheering for your team alongside thousands of like-minded fans. Savvy marketers thrive on the opportunity to gain valuable brand exposure with the large crowds who attend the biggest sporting events and participate in lively tailgating parties before and after the game. A Popular Pastime Data show that every year between 20 and 50 million Americans tailgate in stadium parking lots, spending more than $35 billion on food, beverages and supplies in the process. Promotional products can and do play a huge part in these tailgating festivities, from can coolers and stadium cups to grilling equipment and products that store food and keep it hot or cold. The possibilities for tailgating-related promotional products are endless. “Everyone loves a tailgate of some sort, whether it’s a professional sporting event, concert, high school athletics or just a local community Ta i l ga t i ng by Brittany Glenn 36 | APRIL 2019 | GROW