PPB April 2019

Where Are Americans Spending Their Sports Dollars? Sp i r i t Wea r 34% spend on events, which includes transportation, ticket fees, food and drink 29% spend on athletic equipment, like basketballs, soccer uniforms and baseball gloves 23% spend on gym memberships 12% spend on sports- themed video games 8% spend on outdoor events or races 4% spend on fantasy sports leagues Source: CreditCards.com Keeping Up On Social To keep updated with the latest news about their teams, fans devotedly follow their team’s social media pages, starting with the association or leagues their teams belong to. Twitter reports these numbers: • National Basketball Association 27.6 million followers • National Football League 24.3 million followers • Major League Baseball 8.2 million followers • Major League Soccer 3.2 million followers Millions of Fans, But Where To Start? When looking for the right promotional products for your next sports-related promotion, think about the almost infinite possibilities in these five categories: 1 Team merch, including jerseys, team tees and hats that fans wear to support their teams 2 Game gear, including comfortable stadium seating, umbrellas, blankets and other accessories for cozying up during a long cheering session 3 Winning fittings, like medals, acrylic awards and lanyards; typically used to commemorate smaller, more local sporting events 4 Support goodies, like drawstring bags, reusable water bottles, magnets and stress balls that fans can use long after the game 5 Flashy fan items, like apparel adorned with sequins, glitter or metallic ink and custom logos; these fans want their favorite teams—and the clothing they’re wearing in support of those teams—to be noticed Source: The Gear Group 16 | APRIL 2019 | INNOVATE