PPB April 2019

Gear That Fans Will Sport Proudly This unisex Just Hoods Letterman Jacket can celebrate today’s teams with a vintage look. This 100 percent cotton face jacket includes a contrasting sleeve and pocket, along with a striped collar, cuffs and waistband, emphasizing an old-school feel. Press-stud closure buttons add to the classic look, while hidden earphone loops offer modern convenience. Available in S-3XL in 13 colors, shown here in burgundy/ heather gray and oxford navy/heather gray. Heritage Sportswear / PPAI 177353 / www.heritagesportswear.com by revered players, high-energy events, avid supporters and dedicated tailgating. Promotional products, such as logoed apparel, hats and other accessories, can be used to bolster fan support and create word-of-mouth exposure, influencing other fans to purchase gear from their favorite teams. This reach extends even further thanks to social media, with fans sharing photos or short videos of themselves enjoying the festivities—whether tailgating, sitting in stadium seats or watching the game from the comfort of their own living rooms—while wearing or using the branded merch. It’s a common sight to see fans sporting team jerseys on gameday, regardless of whether they’re attending a live event. Statistically, fans aren’t shy about their spending when it comes to supporting their teams. CNBC reported that in 2017, consumers spent $56 billion to attend sporting events, with 34 percent of American adults spending, on average, $710 per person. An additional 12 percent of Americans spent an average of $273 on sports-themed video games ($8 billion in total sales), followed by eight percent who spent $254 on race entry fees ($4.8 billion in total sales) and four percent who spent $251 to partake in fantasy sports leagues ($2.3 billion in total). The sports industry reach even extends to gym membership purchases and marathon entries, according to CreditCards.com. A national survey of 1,003 American adults showed that 23 percent of sports-related consumer spending is put toward gym memberships, while eight percent is to partake in outdoor events, like a 5K run or obstacle course-style race. For year-round wear, the 9617-PKF Men’s Full-Zip Jacket boasts a beautifully textured fleece, available in quarter-zip and full-zip selections. The 100 percent polyester jacket, which is cut and sewn in the USA, is so comfortable, yet sharp, that your clients will want to “sport” the garb—and your brand—wherever they go. Available in S-4XL in charcoal, burgundy and steel blue (shown). AKWA / PPAI 205981 / www.akwa.com | APRIL 2019 | 15 INNOVATE