PPB April 2019

Let The Games Begin Sports fans are known for their loyal following and devotion to their favorite teams. Here’s how to liven up the sports crowds even more with branded merch. T here’s one thing that’s never going out of style, and that’s the world of sports. Whether you’re a fan or player of baseball, football, basketball, soccer, hockey, tennis, golf or esports, the opportunity to cheer for and see your favorite teams play is always a treat. Promotional products can be used to perk up crowds even more, create a buzz before, during and long after the event finishes— and even offer a memento for those who eagerly wanted to attend, but were unable to fit the game into their schedules or budget. According to the American Marketing Association, sales in the international sports market have continued to skyrocket year over year and were responsible for $90.9 billion in revenue in 2017. It’s a vast industry that’s characterized Sp i r i t Wea r 14 | APRIL 2019 | by Danielle Renda INNOVATE