PPB March 2019

Felson’s selection has grown to include a list of paper goods, from air fresheners, bookmarks, business cards, desktop gardens, paper fortune tellers and gift card holders to invitations, journals, name tags, placemats, recipe cards, visors and wine charms. Clients can choose from alluring colors, which are created using natural dyes, as well as an extensive choice of seeds. Herb choices include basil, parsley, dill and chive seeds; vegetable seeds include tomato, carrot, chili pepper, onion and artichoke; and tree seeds include apple and pine. A lengthy list of wildflowers are available, from black-eyed Susans, English daisies and snapdragons to corn poppies, dwarf Godetias, lemon mint and maiden pinks. Over the years, Felson has been involved in many large-scale campaigns. She created a classic paper mailer for An Inconvenient Truth , the 2006 documentary about former Vice President Al Gore’s campaign on global warming; custom cards for Volvo, Toyota and Ford; Earth Day and program promotions for NBC; “dollar bills” with a picture of Warren Buffet, CEO of Berkshire Hathaway, in the center; coupons for fast-food chain Carl’s Junior; herb-growing bookmarks for The Food Network and HGTV; and holiday ornament cards for The Ellen Degeneres Show . As the company continues to serve the promotional products industry with beautiful, handmade, eco-friendly products, Felson has ongoing plans to grow her product line. In 2019, she plans to introduce more food and veggie packs that grow into whole gardens, she says. The Story Behind The Seed Papers 1 The recycled paper is soaked and blended, creating a paste. Once blended, it is placed into a hopper, which is used to transfer the material to another holder. 2 From the hopper, the material is poured into boxes and then ipped, two at a time, to incorporate the seeds and add embellishments. Once decorated, excess water is pressed out of the material and the seed papers are placed on a drying cart to dry overnight. 3 The following day, the papers are ready to bundle. They are gathered in stacks of 50 and sent to another warehouse for further processing. 4 The nished seed paper is then die-cut into the requested shape to create the nished product. About Symphony Seed Papers Founding date: January 1, 1995 Principal: Lauri Felson, founder and president Number of orders led per month: 200 orders; 400 during spring and for Earth Day Most popular item: the butter y (OR-M-13) 1. 3. 2. 4. | MARCH 2019 | 99 CONNECT