PPB March 2019

There are several ways Gen Z differs fromMillennials and these differences will surface in the workplace. You must be cognizant of these differences if you want to employ the best of them and sell to the rest of them. First, technology is innate to them—there is nothing new about it. Technology is only new to those of us who remember the way it was before the technology was invented. If you don’t understand technology, you will appear lazy, because in their eyes, everything you need to know is right there for you to learn. So, the solution is to Google it, YouTube it, learn it. While you may have just gotten used to texting your Millennial customers, it’s time to up your game using FaceTime, Skype or other virtual live presentation tools. GenZ’s are eager to build a better planet, a stronger community and a more peaceful world. It’s time for you to show your company’s purpose and how it aligns with those values. Make sure you’re only presenting products made and used responsibly, and those that have potential for good. Seventy-one percent of Gen Z say they buy brands that make them feel good about themselves. This generation is well educated and are advocates of knowledge sharing. Be generous in sharing your expertise but do so in formats they relate to, like videos. A larger percentage of this generation will graduate from college than any previous generation. With their innate technology skills, they know how to research and self-educate. They embrace social learning environments and sharing and collaborating with peers. They are also impatient with a priority on speed. Gen Z is already making a difference. Survivors from the Parkland school Grace Glessner, 19 Account Executive, Glessner Promo LLC, Belmont, Michigan How important are a company’s values when choosing where to work or who to buy from? They’re very important because if you have similar values you know you’ll get along and work well together—good relationships are key in this industry. How do you prefer to communicate with your clients? How do you prefer your vendors communicate with you? I prefer email when it’s basic communication, but a phone call is always the best option when needing a lot of information. What gives you the most satisfaction in your work? I love seeing the end product come to life and happy clients. It’s always satisfying to assist employees to “better” their business. Gen Z | FEATURE | MARCH 2019 | 71