PPB March 2019

GET READY FOR THE NEXT WAVE: GENERATION Z THEY MAY BE YOUR CLIENTS OR ON YOUR TEAM, BUT THEY ARE DIFFERENT FROM MILLENNIALS IN SURPRISING WAYS. J ust as we get bored with complaining about the younger generation, here comes a new one to stress over. The generation of young people now entering college and the workforce are not just Millennials on steroids. They are another new and distinct group with a unique way of thinking, problem- solving and communicating. Whenever a new generation begins to emerge, pundits are quick to jockey for naming rights. Those born between 1995 and 2015 have been called iGen, Gen Tech, Gen Wii, Net Gen, Homeland Generation, Post Millennials, Digital Natives and Plurals. But the name that looks like it’s going to stick is Generation Z or Gen Z. The oldest members of this generation turn 24 this year. They have entered the workforce and take their jobs seriously. In many cases, they think in terms of careers rather than gigs. Trailing behind, the youngest by Paul Kiewiet, MAS + Gen Z | FEATURE | MARCH 2019 | 65