PPB March 2019

Let’s Go! The tourism market is packed with ways for brands to gain global exposure with promotional products. T he travel and tourism industry is set to take off in the year ahead. One in five people anticipate traveling more for business this year than last, and nearly a quarter (24 percent) plan to take more leisure trips, according to The Go Group, LLC, which provides ground transportation for airports around the world. Those who step away from the daily grind, whether for a quick getaway or a family vacation, report greater happiness with their health and well-being, personal relationships and career. Jetsetters are also more likely to rise through the ranks at work, according to Project Time Off. More than half (52 percent) of frequent travelers say they received a recent promotion compared to colleagues who use little to none (44 percent) of their vacation time. Frequent travelers also report a higher likelihood of receiving a raise, bonus or both than co-workers who don’t get away (86 percent to 81 percent). Wherever travelers are heading, promotional products make welcome travel companions and meaningful gifts. Brands can venture into new territories and reach new markets by incorporating logoed products in their marketing mix. From helpful items on vacation to post-adventure keepsakes, promotional items add value, bring delight, create joy and rekindle fond memories for travelers the world over. If you currently serve clients in the travel and tourism industry or are looking at pitching new business in this thriving market this year, read on to learn more about its many facets. by Audrey Sellers Tour i sm 56 | MARCH 2019 | GROW