PPB March 2019

Bes t Of Expo The Best Of The Best PPB reflects on the most popular apparel trends featured at the 2019 PPAI Expo. W alking onto the show floor of the PPAI® Expo this year, there was hardly a moment to breathe—but in all the best ways. The intricate booths designed by exhibiting suppliers were simply awe-inspiring, bursting with creativity and staffed by enthusiastic owners, employees and sales reps. The products, which covered every nook and cranny of the promotional products spectrum, were eye-catching, resourceful and innovative. If there was a specific item that distributors were seeking, they would surely find it here. Here’s a selection of apparel favorites PPB spotted at the Expo, along with product trends to look for in 2019. Trending For 2019 Eco-Friendly Goods. Whether labeled as “ecofriendly,” “ethical,” “sustainable” or “green,” brands can boost their reputation by selling products identified by these descriptions. These products offer a feel-good sense of ownership for the buyer, as by opting for greener brands, consumers are also contributing to the betterment of the environment. Brands willing to explore greener options will also experience benefits. According to the Green Business Bureau, brands engaging in ethical practices will likely have an overall lower carbon footprint, reduced shipping costs due to lighter package weights and an overall growth in their consumer pool. According to Green Strategy, there are seven categories of sustainable fashion, which include: 14 | MARCH 2019 | INNOVATE by Danielle Renda I