PPB February 2019

Audrey Sellers is a Dallas, Texas-area writer and former associate editor of PPB. | FEBRUARY 2019 | 49 GROW A cropped silhouette on the Headliner Vintage Jersey Cropped T-Shirt gives it a fashionable edge that turns it into a fan favorite. Made from a blend of cotton and polyester, this super-soft tee is designed with double-needle stitching and a set-in ribbed neckband. Alternative Apparel / PPAI 217134 www.alternativeapparel.com When fairgoers enter an arena for a concert or livestock show, they’ll observe a sea of logos with the BackSac . This split drawstring bag with a zippered front pocket features an elastic back panel to slide over seats. Leed’s / PPAI 112361 / www.leedsworld.com Getting In On The Ground Floor Festivalgoers and fair visitors face endless streams of visual and auditory stimuli. Here’s how to ensure your brand stands out. Consider sponsoring the event. Last year, corporations spent an estimated $936 million sponsoring festivals, fairs and annual events. This number is up 3.7 percent from 2017, according to Sponsorship.com. Think about your demographic and what makes sense for your brand, whether you opt to sponsor a small local fair or add your name to the lineup at a nationally hyped festival. Embrace social media. Fans are plugged into social networks and brands should be, too. Whether you’re promoting a vendor, performer or an entire fair or festival, look to social media to engage with fans. Eventbrite research shows that each share on Facebook generates $4.15 in future ticket sales and each tweet on Twitter generates $2.18 in future ticket sales. Promote an experience. Rather than simply handing out logoed products at a fair or festival, strive to engage attendees with fun and interactive events. More than 75 percent of Millennials and 59 percent of Baby Boomers value experiences over possessions, according to Eventbrite. Fa i r s & Fes t i va l s