PPB February 2019

Fa i r s & Fes t i va l s 44 | FEBRUARY 2019 | GROW The Country’s Biggest State Fairs Thousands of fairs across the U.S. open their gates each year. These draw the biggest crowds. State Fair of Texas 2.25million attendees Minnesota State Fair 2million attendees The Big E (Eastern States Exposition) 1.5million attendees The Great New York State Fair 1.2million attendees Tulsa State Fair 1.15million attendees Arizona State Fair 1.14million attendees Iowa State Fair 1.13million attendees Wisconsin State Fair 1.03million attendees North Carolina State Fair 1.01million attendees Washington State Fair 1million attendees Source: Readers.com These Brands Are Big-Time Music Supporters Here’s a list of the most active sponsors of music festivals: Fair and Festival Flashback • The first fair may have been held as early as 500 B.C. • In 1765, the first North American fair unfolded in Windsor, Nova Scotia. The fair continues today. • Music festivals date back 3,000 years to ancient Greece, where attendees enjoyed popular music and watched competitions in athletics, poetry and drama. • The first modern music festival is widely considered to be the 1969 Woodstock Music and Art Fair in New York, which attracted nearly half a million people and sparked a pivotal moment in music history. Sources: International Association of Fairs & Expositions; DeployedResources.com 1 2 3 4 5 6 7 8 9 10 1 Anheuser-Busch 2 Uber 3 Brown-Forman 4 Tito’s Handmade Vodka 5 MillerCoors 6 PepsiCo 7 Heineken 8 Coca-Cola 9 Diageo 10 E & J Gallo 11 Deep Eddy Vodka 12 Monster Energy Source: IEG