PPB February 2019

FEATURE | Top Promotions Of 2018 Distributor | HALO Branded Solutions Type Of Client Nonprofit serving survivors of domestic violence, sexual assult and child abuse Target Audience 500 county residents including community leaders, children and men and women of all ages Other Media : Web, email What is the primary objective of the program? The nonprofit’s eighth annual Walk A Mile needed to be rebranded from “Walk A Mile in Her Shoes” to “Walk A Mile in Their Shoes” to make it more inclusive and bring awareness of domestic violence and sexual assault to all. Total Cost $5,480 Strategy And Execution A new logo depicting a high-top tennis shoe was created to show that all people can be affected by domestic violence, sexual assault and abuse; it replaced the previous logo of a stiletto heel that focused solely on women as victims. Sponsorship forms were sent out in July followed by a “save the date” e-blast, and posters were placed around the downtown business district. Once sponsorships were established, event signage, banners, t-shirts and promotional items were ordered. A QR code was created and added to the registration flyers so participants could create their walking teams. Results The event drew 125 walkers and 22 sponsors. The walkers paid $40 each and received a wrist band, t-shirt, tote bag, car magnet and other sponsored items. The walk raised over $30,000, an increase of $8,000 over the previous year. Distributor | Proforma Big Dog Branding Type Of Client Law Enforcement Target Audience Approximately 190,000 county residents Other Media : Web Primary Objective Raise money for the family of a law enforcement officer killed in the line of duty Total Cost $42,985 Strategy And Execution Once the law enforcement organization approved the program to move forward, the distributor had the t-shirt and hoodie design completed and approved, and the online store live within 24 hours. The design selected had special significance as it featured a Spartan mask the officer favored with his name and end-of-watch date included. On the back was a quote from Matthew 5:9; a Bible verse often used in reference to military and law enforcement. Results Online sales were steady, but when the media picked up on the effort things really took off. Because of the online program’s results, the distributor was asked to help with merchandise sales at the related 5K charity race. They had about 10 days to produce and deliver the event merchandise. New apparel graphics were created again using the Spartan mask on the front and back of the t-shirts and hoodies. The two efforts raised a total of $134,500 which was donated to the officer’s family and the DCSO Fallen Officers Fund. Tina Berres Filipski is editor of PPB . Not For Profit Programs SILVER WINNER Not For Profit Programs SILVER WINNER 32 | FEBRUARY 2019 |