PPB February 2019

Top Promotions Of 2018 | FEATURE Distributor | Summit Group Type Of Client Airline Target Audience Primary, airline leadership; secondary, Special Olympics athletes; tertiary, airline associates and the general public Oher Media Web, video Primary Objective The airline needed help launching their partnership with Special Olympics, including a project that would convey their message of inclusiveness at the leadership conference. The distributor proposed a kit-packing event to solve two goals: a volunteer activity with leaders and athletes working together and assembly of 15,000 co-branded, sun- safety kits for the athletes to use during the summer events. Total Cost $125,000 Strategy And Execution To meet the objectives of educating and inspiring leadership, and creating a service opportunity and a meaningful gift for Special Olympics althetes, the distributor collaborated on a kit-packing event where everyone wore shirts with both logos. Sun-safety kit items were chosen for athletes including a rally towel, lip balm, sunscreen, aloe vera gel, twill cap and sunglasses. Custom flags and No. 1 foam fingers were also provided. The goods were organized on pallets and delivered in a tight window, with completed kits stored for as- needed distribution at future Special Olympics events. Results Survey results ranked the kit-packing as the favorite part of the conference and participants were energized by the olympic-like announcement ceremony. The promotion accomplished its goals by creating a spirit of inclusion, delivering the message to target audiences and using relevant promotional products. Distributor | Amplified Image Marketing Type Of Client Nonprofit - Health and Wellness Target Audience Approximately 3,400 women and men diagnosed with breast cancer in Nebraska and Western Iowa Other Media : Web, video Primary Objective Develop complimentary kits for breast cancer patients addressing the three types of treatment and including items to help them feel a little more comfortable during their treatment and recovery. Total Cost $90,000 Strategy And Execution The items that went into each kit were selected by breast cancer survivors. The chemo kit included a branded pillow and blanket, branded fruit infusion water bottle, lotion and shampoo, meditation CD, coloring book, soft sleep cap, dry mouth spray and queasy drops packaged in a branded canvas tote that could be used after treatment. The surgery kit contained a branded robe, pillow, branded journal and pen, drainage belt, coloring book and glass jar with 31 messages of hope packed in a branded bag. The radiation kit contained a branded hot/cold tumbler, Lindi cooling pads and a bottle of emu oil inside a branded lunch tote. Results The kits helped create awareness for a program that is provided at no cost to breast cancer patients. More than 800 branded kits, each containing five branded items and wellness products, were delivered to recipients over a one-year period. Internal Communication Programs Not For Profit Programs SILVER WINNER GOLD WINNER | FEBRUARY 2019 | 31