PPB February 2019

FEATURE | Top Promotions Of 2018 Distributor | Inproma Type Of Client: Communications Target Audience 1,800 customer-facing technicians who install the systems and troubleshoot problems directly with the consumer. Other Media : Web, email, video Primary Objective To increase customer satisfaction and improve employee performance and morale by rewarding and recognizing performance metrics for customer satisfaction, meeting or exceeding the appointment window, successful service call resolution, service call-back rates, number of safety incidences and numbers of service calls. Total Cost This is an ongoing program with a yearly budget of $60,000. Strategy And Execution The Pyramid of Excellence program strategy differentiates the recognition given to each number of wins by using a variety of products with a unique color for each, so that high performers can be multiple winners. The program has been running for six years, bringing in new product selections every three years. The distributor provides product options and color schemes, helps with final selections, revises the logo and updates the web store for easier purchasing, maintenance of inventory, reporting capabilities and distribution of products. Results Recently the client decided to stop the program, but once employees found out they voiced their discontent and the program was reinstated. The Pyramid of Excellence products are seen as a badge of honor that employees strive to achieve. They also provide a way to earn respect and recognition from their peers. In the most recent year, there were 209 winners, far exceeding expectations by 318 percent. For Q1, 11.6 percent of the employees won. It was the largest number of first-time winners since the inception of the program. Distributor | All The Right Tools Inc, an iPROMOTEu affiliate Type Of Client Veterinary College Target audience Entire staff, faculty and graduate students Primary Objective To draw attention to and increase attendance at a strategy meeting Total Cost $4,000 Strategy And Execution It was determined the college would go beyond the traditional email/mailbox invite and facilitate a desk-drop invitation with a memorable promotional product to draw attention to the plan and create awareness of the event. An assortment of animal-shaped stress products were presented including a cat, dog, pig, sheep, cow, eagle, horse, turtle and chicken. The stress product and a printed invitation/information card was packaged and delivered to faculty, staff and students all on the same morning two days before the meeting. This was coordinated through the college’s strategic planning and communications team, with the help of administrative assistants from each department across the college. Results The package created a tremendous amount of excitement, and attendance at the strategic plan launch grew by 1,000 percent over previous meetings. Community awareness grew exponentially and actual involvement in the critical strategic initiatives increased by over 100 percent. Employee Incentive & Recognition Programs SILVER WINNER Internal Communication Programs SILVER WINNER 30 | FEBRUARY 2019 |