PPB February 2019

FEATURE | Top Promotions Of 2018 Distributor | HALO Branded Solutions Type Of Client Medical Spa Target Audience The company’s top revenue-generating salespeople in both corporately-owned and privately-owned franchises but the entire salesforce could compete. Primary Objective To encourage additional participation from the salesforce resulting in additional future revenue generation for the company. Total Cost $18,000 Strategy And Execution The company was looking for a creative travel set to celebrate its recent rebranding as well as announce the winners of a sales incentive trip. Eight weeks before the trip, winners of the sales contest received a full-color, custom- wrapped, rolling luggage piece and a passport folder. When the luggage was opened, a light-activated sound module played a recording from the HR director that congratulated the winner and said to pack the bag for fun in the sun in Cabo San Lucas, Mexico. Two weeks later, an Ame & LuLu beach bag and matching swimsuit dry bag with two matching Mandela towels and two travel-size Aloe-up sun care kits (a second for a guest) were sent to the winner’s home. Onsite at the event, a custom polo shirt was presented proclaiming “President’s Club Winner 2018” that was later worn for a group souvenir photo. Upon returning home, winners received a follow-up package with a trophy, lapel pin and a mini split of champagne encouraging them to keep the celebration going. Results The client received many onsite accolades from winners and management about the creativity and usefulness of the gifts. The buzz filtered to other sales personnel and created more excitement. The distributor has already been contacted to start working on the next event. Distributor I I Miller International Type Of Client Title insurance Target Audience The current client base, as well as former clients and attorneys who specialize in real estate Other Media Direct mail Primary Objective To reinforce the client’s environmental concerns, show support for the Jewish community (many clients are lawyers in New York City and a large percentage of them are Jewish) and get recognition for the longevity of the company. Total Cost $1,800 Strategy And Execution In Judaism the term “chai” means “life” and the number 18 is considered very lucky. The client was celebrating his 18th year in business. Since he is in New York and many of his clients are Jewish, the distributor suggested he plant 18 trees in Israel in honor of his clients. To involve the clients, live seedlings were purchased for each current and former client. To be sure the recipients understood why they were receiving the seedlings and to invite them to participate in the celebration, a seedling and a seeded card were sent by FedEx (the package was marked Live Plant). The timing was centered around LinkedIn sending out notices encouraging people to congratulate the attorney on his 18th year in business, which coincided with the prime planting season. The package was also planned to arrive near a weekend so the recipients would have the opportunity to plant the seedling and seeds. Results More than 72 percent of the clients planted the seedlings or grew the herbs from the seeded card, giving them a constant reminder of the company’s significant milestone. SILVER WINNER SILVER WINNER Sales Incentive Programs Diversity, Social Responsibility Or Multicultural Programs 28 | FEBRUARY 2019 |