PPB February 2019

Styles They’ll Love—Again And Again The Story Behind Some Of Your Favorite Vintage Looks Old-fashioned overalls. Overalls, also known as dungarees, marked the early days of denim, serving as the first “jeans” ever created. Overalls entered the retail market in the 1890s, although there is evidence of the style dating back to the late 1700s. The first mass producer of overalls was Levi Strauss & Co., and in its early days it was advertised as protective clothing for laborers such as miners, loggers, farmers and railroad workers. In the late 1960s, OshKosh B’gosh started producing bib overalls for children. Today, overalls can be considered high fashion, with high-end department stores, like Bloomingdale’s and Nordstrom, selling styles for upwards of $300. Stunner shades. Sunglasses date back to prehistoric times, when the Inuit people from the Canadian Arctic, also known as Eskimos, wore “sunglasses” made from flattened walrus ivory, which allowed them to peer through narrow slits to avoid the sun’s harmful rays. In 1913, Crookes lenses were introduced to market, which were sunglasses made using cerium, a chemical element that blocks UV rays. Shortly after, in the 1920s, movie stars such as Marilyn Monroe, Grace Kelly and Elizabeth Taylor popularized the accessory. Fanny packs. Sure, it’s a look that’s received some amusing commentary over the years, but this helpful invention has deep roots in history. The earliest known “fanny packs” were buffalo pouches used by Native Americans some 5,000 years ago. Another version was used by Europeans during medieval times as a precursor to clothing pockets, like the Scottish sporran, which remains in use due to the lack of pockets in a traditional kilt. The accessory became popular in the United States during the 1980s and the 1990s, when they were featured in Vogue. Now, high-end brands have reinvented the item by referring to it as a “belted satchel,” “waist bag” or “hands-free bag.” Designers like Alexander Wang and Gucci sell some of their “fanny packs” for upwards of $650. Evoke a ’60s feel for your brand, starting from the top down. The Crosby Corduroy Hat is 100 percent cotton, featuring a six-panel, structured fit and an adjustable, plastic snapback for comfort that doesn’t compromise style. The flat- brim style assures the cap won’t bend or curve, maintaining a crisp look. Select from one of three patch styles and sizes to imprint your logo, front and center. Available in black or navy (shown). Origaudio / PPAI 421483 / www.origaudiopromo.com You can never have too much corduroy. It is the velour version of denim, after all. Add a touch of retro to your brand with the appropriately named Corduroy Cap. The velvety-soft hat features a six-panel, unstructured fit with a fabric strap and an antique brass sliding buckle for easy adjustment. With a range of customizable options for the logo plate, this low-profile cap is available in navy, black and rust (shown). Cap America, Inc. / PPAI 111597 / www.capamerica.com With this cool cap, you’ll never have to worry about it fading from sun exposure— because like all vintage looks, it’ll only look better with time and wear. This American Needle Raglan Bones twill cap is made from 100 percent cotton, boasting comfort, with a soft mesh back and a pigment wash, for a touch of charm. The visor is pre-curved for convenience, with a snap- buckle closure and low-profile structure. Available in five colors, including black, green, navy, steel blue and gray (shown). Kati Sportcap & Bag / PPAI 113758 www.katisportcap.com Denim isn’t just for pants anymore. The Mega Cap Washed Denim hat is made from 100 percent cotton and includes a fabric strap with a flip-buckle closure for easy adjustments. Its unstructured, low-profile look is hip, while its six-panel construction and pre-curved visor add unique elements to the structure. Adorn the cap with your company’s logo or motto—or create custom looks to promote an event. Available in light blue denim and navy denim (shown). Kati Sportcap & Bag / PPAI 113758 / www.katisportcap.com | FEBRUARY 2019 | 15 INNOVATE