PPB January 2019

Campaign Collateral Tr anspo r t a t i on & Sh i pp i ng When working on a program to incentivize truck drivers and promote safety, Marsha Londe of Tango Partners was asked to find a ruler that could fit into the driver’s book that logs details. “Management wanted to reward qualified drivers with a work-related item,” Londe says. “I couldn’t imagine drivers [wanting to receive] a ruler, so I visited a terminal.” Londe climbed into a truck cab to see the space and what kind of items drivers carry on their trip. After getting a firsthand look at a driver’s space, Londe presented a cooler, duffel bag and thermal cup, among other items. Londe was up against several distributor companies presenting to a committee comprised of drivers and staff. Although she overshot the proposed per-piece budget, the committee chose her recommendations. “Because the monthly gifts were useful, in corporate colors and displayed their artwork or logo, drivers wanted to qualify,” Londe says. “The first year of the safety program brought such excellent results that the program lasted almost 20 years.” Real-World Solutions Truck drivers can grab a mint from the domed tin with truck-shaped mints for a cool pick-me-up on a long haul. A full-color digital imprint beautifully showcases a logo or opt for a one-color spot imprint to keep your company name front and center. Chocolate Inn PPAI 111662 www.chocolateinn.com Hand out the MaxGlide ® Click chrome pen at career fairs or distribute them to new drivers signing paperwork. Sleek in style, this push retractable ballpoint pen will become a fast favorite with its comfortable grip and blue ink. Hub Pen Company / PPAI 110772 www.hubpen.com When drivers are on the road, they’ll appreciate the USB car charger with LED light to recharge their mobile device. A convenient LED light illuminates your logo and makes it easy to see in a dim truck cab. Choose from lime green, red, royal blue and white. Beacon Promotions, Inc. / PPAI 113702 www.beaconpromotions.com 58 | JANUARY 2019 | GROW